How to start a business on any budget

by admin on July 24, 2010

I’ve been helping a friend with his web strategy for his business and specifically for selling his new ‘how to start a business’ e-book. I’ve read the book - all 120 pages of it and it is really, really good. When I finally decide to go out on my own it will be my handbook for sure.

Sales are going well but it’s early days yet. We’re made a punchy sales letter and now we’re trying a new pricing model inspired by the wise cicada ‘pay what you think it’s worth’ model. If you want the ‘start your own business‘ ebook you can have it for whatever price you think is fair.

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Believe it or not instant kiwi ad

by admin on June 12, 2010

I LOVE the believe it or not instant kiwi ad. Not least because the crazy mad dancing character is a good friend of mine but it’s interesting seeing people’s response to it online. I think it’s the pure joy he exudes but the ad really seems to touch something in people. It reminds me a little of this clip


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People power vs Nestle

May 19, 2010

There’s two sources of power in this world (other than the sun) - people and money. I’ll put my money on the people in the long run, and this week we saw people power chalk up another victory against the corporate money. Largely due to the people using social media, and Nestle not knowing [...]

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It’s been a while

May 19, 2010

Why do I find it so difficult to keep blogging. I want to, really I do.
Maybe this new theme will inspire me.
We’ll see.

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Copenhagen climate summit shame

December 21, 2009

I am deeply despondent about the total and utter lack of leadership and foresight shown by the world’s so called leaders. The climate summit was a train wreck.
Obama! I had so much hope. I believed you when you said we could.
However, I am an optimist and as Greenpeace has said - their failure will [...]

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Planet A March + Concert

November 23, 2009

Check out the Greenpeace / Sign On Planet A March and Concert December the 5th, Auckland, 1pm — last chance before Copenhagen to kick John’s sorry ass over to Denmark!
March from Albert park to Myers park for a free concert featuring Op shop, Midnight Youth, Don McGlashin, Lucy Lawless, Keisha Castle-hughes and MC’d by Rhys [...]

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Dirty old Fonterra!

August 23, 2009

The giant NZ dairy cooperative Fonterra have been exposed by a Greenpeace investigation as being responsible for destruction of rain-forests in Indonesia and Malaysia. Their intensive industrial dairy model requires NZ farmers to use supplemental feed - in this case palm kernels grown on land where up until very recently was pristine rain-forest inhabited by [...]

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Green smoothies

July 25, 2009

A friend of mine is making and delivering Green smoothies in Auckland. I have tried them and they are amazing. Really truly amazing.
Here’s the skinny:
The reason they are so good and energising (this can be measured in Hz) is that they are freshly juiced, slow extracted so enzymes are retained (or vitimized to the cellular [...]

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