People power vs Nestle

by nick on May 19, 2010

The orang utan gets a breakThere’s two sources of power in this world (other than the sun) – people and money. I’ll put my money on the people in the long run, and this week we saw people power chalk up another victory against the corporate money. Largely due to the people using social media, and Nestle not knowing how to use it, Nestle folded under the pressure of hundreds of thousands of potential customers asking for chocolate that doesn’t come at the expense of rainforests.

{ 3 comments… read them below or add one }

Verdasco June 30, 2010 at 2:19 am

Nice article

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Robert Vessels July 22, 2010 at 12:47 pm

The little guy won? Wow that deserves a parade! :)

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leather armchair July 23, 2010 at 1:48 pm

Hmm..I’m all for the rainforests but er, I love Milky Bar ;-)

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