I don’t have an apple but I would love to have one …. especially if it came in green. This is the essential message in the Greenpeace GreenMyApple campaign.
We love Apple. Apple knows more about “clean” design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned? A cutting edge company shouldn’t be cutting lives short by exposing children in China and India to dangerous chemicals. That’s why we Apple fans need to demand a new, cool product: a greener Apple.
Very cool indeed. Worth special mention is the use of technorati and del.icio.us to spread the campaign. By asking everyone to tag their blog entries about the campaign with the keyword ‘greenmyapple’ the buzz is created throughout the blogspere, but as Brian Fitzgerald explains, that is not necessarily enough. So what they’ve popped a rss feed from all items tagged with greenmyapple on del.icio.us on the green my apple site itself and then when someone blogs the campaign the Greenpeace team can bookmark it with del.icio.us. The end result is a handy record of campaign references, a lively immediate-update set of links to stuff all over the webscape. Beautiful.
Don’t know how to tag? Here’s the code:
Resulting in : greenmyapple
