I’ve been helping my friend Daniel Batten with his web strategy for his business and specifically for selling his new ‘how to start a business’ e-book. I’ve read the book – all 120 pages of it and it is really, really good. When I finally decide to go out on my own it will be my handbook for sure.
Sales are going well but it’s early days yet. We’re made a punchy sales letter and now we’re trying a new pricing model inspired by the wise cicada ‘pay what you think it’s worth’ model. If you want the ‘start your own business‘ ebook you can have it for whatever price you think is fair.
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Good luck to your friends endevour. Being in business for yourself is in my opinion the only way to be.